Royal Eyes Art & Design Blog

What if you're a small entrepreneur or freelancer, don't have the budget for a full visual identity, but already desperately need a professional business card? Or maybe you belong to the second group — the skilled experts whose clients come entirely through referrals and word of mouth, so you've never needed a logo...

Stop the noise and let your brain breathe. Art has the unique ability to interrupt the cycle of negative thoughts and switch your nervous system from "survival mode" to "flourish mode." Read more about how aesthetics physically "tidy up" your biology and strengthen your immune system through the power of awe.

If art is to be part of a brand, it cannot be purely random or subjective. It must embody the brand concept – not the other way around. Toroot is a conceptual brand through which we demonstrate the conscious integration of art into a brand system.

Design and art are often perceived as closely related disciplines. In reality, however, they stand on opposite ends of a spectrum. Can art truly function within design—and more than that, can it become part of branding?